Why a Magneto?

Simply put, a magneto makes a spark with the least engine drag ; it's direct drive from magnetism to high voltage, instead of the inefficient 4 energy conversions in a battery-coil system. And unlike a coil, magneto spark increases as RPMs increase. No wires connecting components means greater reliability and simplicity. Magnetos run independently (no connection to your battery or charging system needed). Simple, powerful, clean and reliable.

Why a Morris?